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Publishing Ground Zero
By Scott Nicholson
I did
it. I crawled across broken glass and barbed wire and the
blood of my fallen comrades to the base of the Ivory
Tower, knocked on the gate, and a hand reached out with a
slip of paper that said "Yes."
After 400 rejection slips, I had sold a paperback. Life
was good, I was an alternate selection of the Mystery
Guild Book Club, my novel THE RED CHURCH had an amazing
sell-through of nearly 90 percent, and the publisher
quickly typed up a contract for two more books. The next
book had barely hit the shelves when a three-book
contract was proffered.
Shortly before that three-book contract kicked in, I made
the sinking realization that the publisher was letting my
early books go out of print--while they were still
publishing me! For that and other reasons, I amicably
parted ways with the publisher, left my agent, and spent
a couple of years working on new novels, screenplays, and
comic books. When I was ready to crawl back to the Ivory
Tower, I found much had changed in seven years. Now not
only did industry professionals take six months or more
to respond, they often didnt bother to reply at
all.
After I got back the rights to my first novel, I wasted a
year figuring out what to do with it while I waited for
agents to bother not replying. Id followed the
developments of the Kindle, but I was still too
shellshocked from my industry indoctrination to seriously
consider self-publishing. Every professional writing
organization Id ever been in had a list of
approved publishers, and you couldnt
call yourself a professional unless you sold
a book to someone on the list. It didnt matter that
some of the publishers on the list might only pay a $500
advance.
Since nothing else was in imminent danger of happening, I
figured I'd test the waters and loaded up The Red
Church e-book for Kindle. To my delight, readers
found it and not only was the "free money"
welcome, the opportunity to reach new readers pleased me
greatly. I put up some story collections, and then a
couple of original novels, figuring I could always write
more.
I never dreamed Id self-publish, much less release
an original novel. I had to step out on the tightrope and
realize no oneagent, publisher, or another
writerwas going to save me. If I wanted a career,
Id have to risk it. I believed.
The mere act of taking action rejuvenated my writing, put
control and outcome back in my hands, and opened an
entire new world. The only limit to my growth is my
ability to connect with an audience and please it. If
readers like the work, they buy it and I write more
books. Shortly after that second novel was released, I
was contacted by an agent, and hopefully I will be
releasing paper books through New York again. In the
meantime, I am trying to get back the rights to my
out-of-print novels. Sometimes it feels like seeing that
Ivory Tower was the worst thing that ever happened to my
writing career. Not only is this new era good for
writers, but it's also the launch of many small
supporting industries, such as editing, graphic design,
formatting, and the coming transmedia need for HTML
coders developing interactive books.
You are competing with New York if you take this route,
but the traditional industry's competitive advantages are
rapidly evaporating: getting your books on store shelves,
paying you fair advances, and offering you prestige and
promotion through association. I am not worried that some
of my peers may not consider me a
"professional" because of some arbitrary
guidelines crafted 10 years ago. I did that, and it was
hard but it wasn't special. Right now, with a good
designer and years of experience as a freelance editor, I
feel more professional than New York, because I can craft
a product and marketing vision that serves my goals.
Publishers have goals that only rarely align with the
author's. They also take the bulk of your book's
proceeds, which is one of their main goals. Publishers
are great at what they do, but make sure it's not
something you can't do yourself. As the e-book and
print-on-demand revolution continues, the only thing the
publisher can do better than you is lose money.
(Scott
Nicholson is author of nine novels, six screenplays, four
comics, and three story collections. He also works as a
journalist, freelance writer, e-book formatter, and as
operator of the digital press Haunted Computer
Books.)
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