One of the most effective ways to turn your hobbies into a business and monetize your skills is to sell ebooks online.
We all have our own areas of expertise that can help us create ebooks. There are people who appreciate your knowledge and want to learn more. You can help them if you start selling ebooks.
Creating your own ebook is surprisingly easy, this article will walk you through the basic steps of that journey, and as you read, you’ll learn how to create and sell them.
- 8 steps to creating and selling ebooks in your online store;
- Create your ebook;
- Format your ebook;
- Proofread;
- Buy the cover in which your ebook will be sold;
- Convert your ebook to the format you want;
- Add your ebook to an online store;
- Promote your ebook;
- Keep track of sales and count the profits.
Now is the best time to self-publish and sell ebooks online.
The Canadian e-book market is worth more than CAD 175 million in 2022, up 26.4% from 2021.
Meanwhile, digital books remain one of the main drivers of the entire book market. In 2024, the publishing group predicts the e-book market will double to more than CAD 598 million. While you can sell your ebooks on marketplaces like Amazon, selling your work directly from your site has serious advantages.
Selling ebooks directly on your online store gives you maximum control, independence, and profits that you don’t have to share. Direct selling will also help you build your credibility and your interaction with your audience, as well as build your contact list of people who want more information from you.
Publishing an ebook can be both challenging and fun, read about it below.
Create Your EBook
This will likely be the hardest and most rewarding part of your journey.
Decide On A Topic
Think about what you’re passionate about and what content will help your target audience. The best ebooks tell a personal story or experience. Why? A personal story draws attention, builds credibility and elicits empathy from the reader.
A great way to gauge what your audience is responding to is to see which of your blog posts and social media updates are currently getting the most comments or reposts.
Before completing your topic, do a little research on your existing market. Look at potential competitors who already sell e-books in similar categories on Amazon or on their own site.
Think about how your story and unique point of view will help you stand out. Get creative.
Come Up With A Killer Title.
A well-written and well-crafted book title can make a big difference in your book’s sales.
Be Specific
Ramsey at Blog Tyrant talks about a successful post he wrote called “How I Sold a Blog at CA$20,000 in Just 8 Months,” which could have been less interestingly titled, “How to Sell a Blog.”
Joanna Penn of Creative Penn had a similar experience. When she changed the title of her book from “How to Have Fun at Work” to “Career Change,” sales suddenly took off.
Write your own ebook
The key to selling ebooks is to write simply and clearly. People will buy your ebook because they want to learn how to do something. Start with the desired outcome (learning an idea, skill, or process) and then move backwards.
Create a structure and then organize your writing around it. Remember, you don’t need to write an entire ebook in one sitting.
Some of the world’s most respected authors write a little bit each day. Set yourself a deadline and focus on one chapter at a time.
Overcoming A Creative Crisis
At some point this has to happen. You’ll sit down to write, but your brain will shut down and you won’t know what to do next. There are two ways out of this situation.
Think about who you are writing for. Is it someone you know? How old are they? What do they do for a living? Think of your ebook as a challenge for that person.
Another way to get back to being creative is to set an end goal for the number of words or number of pages in your book. It’s common to write 250-300 words per page, and an e-book is usually 35 pages or 11,000 words.
Format the eBook
One of the keys to selling ebooks is readability. Make it easier to digest the information you present by keeping the formatting uniform and using a sans serif font, such as Ariel or Verdana, pins 11 or 12.
Less is more here, so don’t overdo the formatting. Stick to a simple color scheme. Try to support two or three types of headings and use short paragraphs – one to two thoughts at a time.
Use Quality Images
Our brains prefer stories to lists of facts. This is one of the reasons books are so popular. At the same time, 65% of people learn visually, and respond more readily to visual content.
Approach the process creatively. Do you like taking pictures? You can take your own photos with a smartphone or DSLR, or buy them from an image library, or get them for free, such as on Pixabay.
Proofreading
Check your text for spelling errors and edit it yourself. Remember that correcting minor errors can distract your proofreader from more serious tasks, such as checking how well you convey your ideas.
Reading aloud is a great way to catch what you might otherwise miss, because our brains automatically fill in blanks, correct typos, and ignore incorrect words.
So you’ve poured your blood, sweat, and tears on the altar of art and have a ready drink. But don’t give it to your romantic partner or mom to edit, that would be a mistake. Find an objective outside party who doesn’t care too much about your feelings. Don’t be offended if they suggest deleting paragraphs from your book.
Simplicity and clarity are what’s important when creating an ebook.
Buy The Cover That Will Sell Your Ebook
Potential buyers will judge your book by the cover, “It’s the way you dress, and the way you think.” It may be a cliché, but it’s a fact.
A good book cover suggests professionalism and gives buyers a sense that work has gone into the product. Look at book covers in the same niche as yours to get some ideas.
Here are some elements of a good cover for an ebook:
- Make the color of the title contrast with the background. Set the title in a large, easy-to-read font.
- The visual elements should be 300 dpi.
- Don’t violate copyrights – don’t use images or design elements that you don’t have permission to use.
Use quality images – avoid cheap standard stock photos.
If you’re not good at graphic design, I’d suggest you find someone to create an ebook cover for you. You can find a graphic designer on Yandex.Services, for example.
If you really want to try it yourself, I would recommend free tools like Canva’s Free Online Book Cover Maker, or Adobe Spark’s Book Cover Maker.
At this point in the process, you can compose a brief description of your ebook. Your book description is a teaser that should encourage readers to buy your ebook.
Transform on Your eBook
Proper digital product formatting is vital to selling ebooks online. For Amazon Kindle, the file format is MOBI. For other readers, the universal ebook format is ePub, which Barnes & Noble, Apple iBookstore and Kobo accept. EPub is also a good option for selling directly to your own online store.
Convert your text to ePub ebook format at: ebook.online-convert.com.
You can also sell your ebook in PDF format if that’s convenient for your readers. When you sell books in your own online store, you can easily make all three formats available to the customer to choose from.
If you decide to do the conversion of your book to PDF yourself – convert files to PDF for free with the Adobe Acrobat online service.
Add Your Ebook To Your Website
It’s time to create an online store and upload your eBooks to it.
- Quick setup with powerful features;
- Easy product uploading;
- Instant and automatic delivery;
- Notification to the user when the file is updated;
- Safe download links with expiration date;
- Various payment methods;
- Ability to accept payments from buyers from other countries (setting “Currencies and Rates”);
- Ability to sell not only within Canada, but also abroad;
- Online-shop can act as a platform for selling goods by contractors and receive a commission for each sale.
You can see an example of such a store in our portfolio.
Promote Your EBook
It’s time to tell the world about your new e-book. Prepare to devote serious time to marketing both before and after the e-book release. Create excitement among your audience and use it to increase sales.
Many writers think that traditionally published authors have it easy when it comes to marketing, but that’s not true. Another advantage of self-publishing is that you have complete control over the way you promote and sell ebooks.
The first thing you’ll need to do is ten to twenty guest posts for sites that your niche reads. You can find these readers by looking up popular keywords for your niche – use Yandex’s keyword matching service.
You can also look at which blogs are most popular for other authors in your niche.
This is not for SEO links, but to generate interest. You don’t have to explicitly mention your e-book, but the topic of the post should be relevant to the topic of your book. The goal is to get someone interested enough to go to your online store and consider buying your book.
Consider sending out copies of your book to bloggers in your niche and asking them to share their opinions with your network.
Try streaming to create excitement around your work. Use visual content channels like Instagram and YouTube. And, of course, don’t forget your contact list.
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Keep track of your sales
It’s not as complicated as you might think. You’ll see reports in your site’s control panel on the uWeb platform:
- Unfinished orders;
- The time of formation of orders;
- Order dynamics;
- Sources of buyers;
- Wishlists.
Do you want to know more about numbers? For this there is a Yandex.Metrika counter which we will connect to the site.
Summarizing A Review Of The Creation Of An E-Book
Creating an ebook can be a great way to get your ideas out there and build credibility in your industry. But it’s not enough just to publish something online – you need to make sure that it’s high quality and informative if you want people to keep coming back for more. Luckily, there are plenty of resources available to help you with this process. Our website offers reviews of various e-books so that you can see what others think before purchasing them yourself. This way, you know that you’re getting quality information that will help you in your business pursuits. So check out our website today and find the perfect e-book for you.